Wednesday, September 23, 2020 / by Nicole Solari
Price, condition, location, appearance and financing remain major drivers for home buyers everywhere. But, required amenities and how buyers pinpoint, “tour,” and purchase the homes they find desirable has changed significantly -- and maybe permanently -- this year.
In response to COVID, home offices, more space, well equipped kitchens, bigger backyards, workout rooms, even Zoom studios have moved onto the must-have list for many buyers. Sellers must also recognize that today’s buyers are not just ok with technology. They use it for everything.
1. Sellers have to get real fast.
While selling can be very emotional for homeowners, today’s sellers must be willing to set their emotions aside and approach a home sale as the business transaction it is. If they’re in a slow market or natural disaster zone, taking a wait-and-see approach could be the smart move. If they must sell as-is now, they will have ...
Wednesday, February 12, 2020 / by Nicole Solari
Even though there’s a big buyer demand for homes in today’s low inventory market, it doesn’t mean you should price your home as high as the sky when you’re ready to sell. Here’s why making sure you price it right is key to driving the best price for the sale.
If you’ve ever watched the show “The Price Is Right,” you know the only way to win the game is to be the one to correctly guess the price of the item up for bid without going over. That means your guess must be just slightly under the retail price.
When it comes to pricing your home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process. Why? When potential buyers look at your listing and see a great price for a fantastic home, they’re probably going to want to take a close ...
Friday, January 24, 2020 / by Nicole Solari
The headlines in real estate today all revolve around one major point: there is a shortage of homes available for sale. Price appreciation is accelerating again because there is a shortage of homes available for sale. First-time buyers are taking longer to purchase a home because there is a shortage of homes available for sale in the lower price points. Boomers are staying in their current homes longer because there is a shortage of homes available for sale to which they would move. In certain markets, affordability is becoming more challenging because there is a shortage of homes available for sale.
What’s the major reason for this lack of housing inventory?
The issue was examined in a recent article by the National Home Builders Association (NAHB). In the article, Robert Dietz, Chief Economist for NAHB, explained:
“Home building in the 2010s was a story of the L ...
Monday, November 25, 2019 / by Nicole Solari
7 Reasons to List Your House This Holiday Season
Around this time each year, many homeowners decide to wait until after the holidays to list their houses. Similarly, others who already have their homes on the market remove their listings until the spring. Let’s unpack the top reasons why listing your house now or keeping it on the market this winter may be the best choice you can make.
Here are seven great reasons not to wait:
Relocation buyers are out there now. Many companies are still hiring throughout the holidays, and they need their new employees to start as soon as possible.
Purchasers who are looking for homes during the holidays are serious buyers and are ready to buy now.
You can restrict the showings on your home to days and times that are most convenient for you. You will remain in control. ...
Monday, November 4, 2019 / by Nicole Solari
Many sellers believe spring is the best time to put their homes on the market because buyer demand traditionally increases at that time of year. What they don’t realize is if every homeowner believes the same thing, then that’s when they’ll have the most competition.
So, what’s the #1 reason to list your house in the winter? Less competition.
Housing supply traditionally shrinks at this time of year, so the choices buyers have will be limited. The chart below was created using the months supply of listings from the National Association of Realtors.As you can see, the ‘sweet spot’ to list your house for the most exposure naturally occurs in the late fall and winter months (November – January).
Temperatures aren’t the only thing that heats up in the spring – so do listings!In 2018, listings increased from December to May. Don’t wait for these listings and the competition that co ...